Peak Performance Coaching

Upgrading your Mind

Hi, my name is Dean Griffiths, I work with one simple philosophy, your problem is not your problem, your attitude about your problem is your problem. 

I’m not a traditional Coach. I go much deeper than others dare to go.

I work with you to create change at a deep level – self-empowerment as opposed to cleaning up what already exists. Self-empowerment produces change at a fundamental level. In theory, there is a simplicity to the process. In practice, what is simple does not always equate with what is easy.

You have a set of beliefs about yourself, about life and about how you think life should be lived. They have got you this far, but they could well be the very thing that is now holding you back. Are you willing to let go of who you believe yourself to be – or believe you must be? In doing so you will unlock hidden potential.

By working with me you are agreeing to step up and play the game of life at another level.

“Dean is an exceptional coach. With his help I have transformed my outlook on my career and wider life and the results have followed.

He brings a mix of skills to each issue and is not afraid to challenge outdated thinking. Most importantly he's helped me to change my own thinking, let go of old patterns and adjust my beliefs about the way things work. This has allowed me to release more of my own potential and who knows how far it might take me?” - Nick

"Prior to working with Dean, I had just been promoted to the position of Operations Manager within the company that I work for. During my first 6 months I was struggling with confidence and making the right decisions. By working with Dean, I am now feeling that I’m working at my full potential and I’ve been told by numerous people that they have seen an immense change in the way that I conduct myself inside and outside of work.

I would strongly recommend working with Dean to help with both work and home life.” - Harry

Peak Performance Coaching

You have access to an immense amount of untapped potential for Success, Wealth, And Happiness. It comes down to one simple question. Are you ready to ditch the fear, fatigue, and frustration that’s holding you back?

The greatest athletes, musicians, and business owners, have all worked with people who helped them understand themselves better in their pursuit of their goals and dreams in life.

My focus is to support you to transform your life (or certain areas of it), not just add value to it. The aim of our sessions is to help you find the clarity you need to perform at the highest levels consistently.

Using Hypnotherapy, CBT, EFT, Psych-K and other techniques we work on breaking through the behavioural habits and beliefs that are keeping you where you are. I’m then going to show you how to develop the mindset, energy, and habits needed for success and long-lasting change in every area of your life.

*Sessions are done either online or privately in London and surrounding areas.

90 minutes
6 Month Coaching
2 Sessions per month
12 Month Coaching
2 Sessions per month

 "Dean came into my life at a time when I needed him the most. I feel very blessed to have had him in my life for a year now. His coaching and support have been invaluable to me during this year of great personal growth. He has helped me with the tools that I need to handle any situation in life, to always be able to choose how I experience anything and that I decide how I want to live my life." - Emma

"From my first interactions with Dean, it was clear that he has a true gift for seeing people. Dean has a natural way about him that made me feel at ease and helped me open up.  He was able to quickly, and accurately, identified the blocks getting in my way and provided some simple, yet powerful suggestions for moving past them.  Thanks, Dean for your support and generous heart!”  - Lisa

Cognitive Behavioural Therapy (CBT)

Cognitive Behavioural Therapy (CBT) is focused on bringing you back into the here and now. When our thoughts become too focused on the past, we become depressed. When our thoughts are too focused on the future, we become anxious.

CBT is an evidence-based therapy that gives you control over your thoughts. The aim of your sessions is about finding balance. When you change what you are thinking, you change how you are feeling. CBT is about changing how you think, not what you’re thinking about.

The goal is to understand what your thoughts and feelings are teaching you. You are not looking to resolve any problems, but to understand what opportunities your mind is feeding you to become a better version of yourself.

*Sessions are done either online or privately in London and surrounding areas.

Initial Session
90 minutes
Follow-up Sessions
50 minutes

“Dean has helped me connect much deeper with myself and has this way of knowing when to push me and when to help me practice acceptance and compassion with myself and others.

He continues to remind me that I’m number one in my life and has helped me get a clearer picture of what is important for me in my everyday life, and what goals I have for the future. I started working with him thinking I would only work with him for three months. Two and half years later I’m still working with him and he’s supported me through one of the toughest periods of my life.

Thank you, Dean, for helping me grow and for every moment of support. “- Viktoria


Hypnotherapy will take you into a deep relaxed state, allowing you to access your subconscious mind, and change the thoughts and beliefs that are blocking, stopping or sabotaging you in some way.

In a hypnotic state you are aware and focused and are always in control. The aim of your sessions is to challenge and alter, deep-seated behaviors that no longer serve you. An important aspect to using hypnotherapy is that you are in a heightened state of learning. This in turn allows you to be more responsive to the positive suggestions, ideas, and concepts given to you

The goal is to re-balance and find harmony in the subconscious and conscious mind. The result is that you will have more discipline over the thoughts, behaviors, and emotions that have been contributing to your problems.

*Sessions are done either online or privately in London and surrounding areas.

Initial Session
2 Hours
Follow-up Sessions
90 minutes

Contact Me